What’s your favorite position? When it comes to marketing your product or service positioning is key to outsmarting the competition! Few entrepreneurs think about positioning in when they hang up their shingle. Positioning is a vague and mysterious concept to many. Simply put — positioning is finding a hole or need in the market and
Nothing Personal! Why in the long run this will save your sanity and bring you success. There are a few movie lines that I find memorable, and one of them is from the film “You’ve Got Mail.” It’s when Kathleen gets some business advice from Joe Fox after he built a big book store right
Headlines can make or break your marketing! Did you know that of those people that look at your marketing message whether it is a print ad, brochure, letter, website or blog post will read your headlines but only 25% will continue on to read the rest? Well — it’s true! So it is important to
Communication is hard...I'd rather be alone … Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Solitary (Intrapersonal) Learning Style If you have a solitary style, you are more private, introspective and independent. You can concentrate
Learning Styles – Let’s think about it … Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Logical (Mathematical) Learning Style Those who possess the logical style like using your brain for logical and mathematical reasoning.
Kinesthetic Learning – Let’s get physical … Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Physical (Bodily-Kinesthetic) Learning Style The physical style is your audience, it's likely that they use their body and sense of
Verbal Learning – Speak now, or forever… Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Verbal (Linguistic) Learning Style The verbal style involves both the written and spoken word. If a person uses this style,
Auditory Learning Style – Are You Listening? Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Aural (Auditory-Musical-Rhythmic) Learning Style Individuals with the aural style like to work with sound and music. They have a good
Visual Learning Style – The Eyes Have It Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Visual (Spatial) Learning Style Those individuals that possess the visual style prefer using images, pictures, colors, and maps to
Learning Styles...Know who you are! An important area in marketing that is often overlooked is the way people learn — that’s right — I said learn! You maybe thinking to yourself — now what the heck is he talking about? All I want to do is sell my “combo gold-plated toenail clipper and flash light!”
