Learning Styles…Know who you are!
An important area in marketing that is often overlooked is the way people learn — that’s right — I said learn! You maybe thinking to yourself — now what the heck is he talking about? All I want to do is sell my “combo gold-plated toenail clipper and flash light!”
Did you know that in order to sell something you need to communicate? To communicate effectively you need to have someone that can receive your message and understand it in a way that allows him or her to respond to you?
This is learning and we all have different learning styles and techniques. Some people may find that they have a dominant style of learning, with far less use of the other styles. Others may find that they use different styles in different circumstances. By recognizing and understanding these learning styles, you can create more effective marketing communications.
Visual (spatial): You prefer using pictures, images, and spatial understanding.
Aural (auditory-musical): You prefer using sound and music.
Verbal (linguistic): You prefer using words, both in speech and writing.
Physical (kinesthetic): You prefer using your body, hands and sense of touch.
Logical (mathematical): You prefer using logic, reasoning and systems.
Social (interpersonal): You prefer to learn in groups or with other people.
Solitary (intrapersonal): You prefer to work alone and use self-study.
Why Learning Styles? Understand the basis of learning styles
Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose.
Check back next time to learn about these styles in greater detail. In the meantime pay attention to all your senses it may surprise you!
