Why print is still viable in our digital world! I have heard it said over and over again that ‘print is dead’! I couldn’t disagree more and here are the reasons why. When it comes to direct mail – you know – junk mail as it is often referred to. If you compare response rates
Headlines can make or break your marketing! Did you know that of those people that look at your marketing message whether it is a print ad, brochure, letter, website or blog post will read your headlines but only 25% will continue on to read the rest? Well — it’s true! So it is important to
Communication is hard...I'd rather be alone … Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Solitary (Intrapersonal) Learning Style If you have a solitary style, you are more private, introspective and independent. You can concentrate
Verbal Learning – Speak now, or forever… Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Verbal (Linguistic) Learning Style The verbal style involves both the written and spoken word. If a person uses this style,
Fundraising Events and How to Make the Most Out of Yours! When you fund-raise it is more important than ever to get the biggest bang for your buck! Here is the third and final part of the series. It pays to personalize A personal salutation is more effective than “Dear Friend.” Specific references make the
Fundraising Ideas – Letter, Webpage or Brochure Now we need to consider our best fundraising ideas when we mail or put on line – you see – sales letters can also be very effective online. Here are some things one must consider. Who am I speaking to? A letter that motivates a smaller giver may
FundRaising More Effective Campaigns – Explained! We all have our favorite causes and it is important to keep them funded. We have had some experience in this area and want to share some tips to making the most out of your budget. First of all keep in mind that fundraising must be strategic. Identify the
Color My World — Color and Emotions — How it Effects Your Message So what do colors mean specifically — how does color and emotions work together? How do I know what color I should use for my company and my marketing in general? Here are some suggestions as to what colors mean — look
What's the Big Idea? Business Ideas, I mean Business Ideas! Often times when we consult with clients we encounter individuals and businesses that have a business idea — a passion if you will to create or produce a product or a service. Passion is a wonderful thing because it is often the catalyst to greatness.
