Fundraising Events and How to Make the Most Out of Yours!
When you fund-raise it is more important than ever to get the biggest bang for your buck! Here is the third and final part of the series.
It pays to personalize
A personal salutation is more effective than “Dear Friend.” Specific references make the prospect feel you recognize him as a person. The more you can personalize the better your response. This can be effectively done on conjunction with the internet and the use of PURLS