What’s your favorite position? When it comes to marketing your product or service positioning is key to outsmarting the competition! Few entrepreneurs think about positioning in when they hang up their shingle. Positioning is a vague and mysterious concept to many. Simply put — positioning is finding a hole or need in the market and
Nothing Personal! Why in the long run this will save your sanity and bring you success. There are a few movie lines that I find memorable, and one of them is from the film “You’ve Got Mail.” It’s when Kathleen gets some business advice from Joe Fox after he built a big book store right
Headlines can make or break your marketing! Did you know that of those people that look at your marketing message whether it is a print ad, brochure, letter, website or blog post will read your headlines but only 25% will continue on to read the rest? Well — it’s true! So it is important to
Communication is hard...I'd rather be alone … Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Solitary (Intrapersonal) Learning Style If you have a solitary style, you are more private, introspective and independent. You can concentrate
Kinesthetic Learning – Let’s get physical … Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Physical (Bodily-Kinesthetic) Learning Style The physical style is your audience, it's likely that they use their body and sense of
Visual Learning Style – The Eyes Have It Learning styles have a lot of influence on the way people consume messages. They also change the way individuals recall information, and even the words they choose. The Visual (Spatial) Learning Style Those individuals that possess the visual style prefer using images, pictures, colors, and maps to
Fundraising Events and How to Make the Most Out of Yours! When you fund-raise it is more important than ever to get the biggest bang for your buck! Here is the third and final part of the series. It pays to personalize A personal salutation is more effective than “Dear Friend.” Specific references make the
Keep it Brief! The Creative Brief Process for your Marketing Initiatives. In a nutshell a creative brief is an outline that will guide you through the process of creating a great ad, postcard, email or marketing campaign. It is a checklist and will force you to ask yourself some important questions. Many times we get
Can it be too creative? You betcha! The Creative Process. The “Starbucks Syndrome”. Walk into any Starbucks and look for a medium drink on the menu and see if you can find it. You can’t because it doesn’t exist. You can get a tall, venti or grande but you cannot find a small, medium or
