Color My World — Color and Emotions

Color My World — Color and Emotions — How it Effects Your Message So what do colors mean specifically — how does color and emotions work together?  How do I know what color I should use for my company and my marketing in general?  Here are some suggestions as to what colors mean — look

Branding: A Common Sense Approach

Branding: A Common Sense Approach I often hear from clients that they want their logo to be like the Nike logo.  In reality I think they want their logo to be recognized and identified with their product or service instantly like the Nike swoosh! It would be nice — but for most of us it