Bullseye! How to define your target audience

Bullseye! How to define your target audience Ahhh! Finding the perfect customer. It is the million-dollar question — isn’t it? I was just at a business lunch with a dozen or so business owners and we were each asked to share what our target customer is and do you know what most of them said?

Is He Worth It? Understanding a Customer’s Value!

Figure out what a customer is worth to your business! This is an area of business that many entrepreneurs overlook but it is important when we think about marketing, budgeting or just about anything related to how your business works.  Here it is: What is each customer worth to you over his lifetime? You may