Bullseye! How to define your target audience Ahhh! Finding the perfect customer. It is the million-dollar question — isn’t it? I was just at a business lunch with a dozen or so business owners and we were each asked to share what our target customer is and do you know what most of them said?
Figure out what a customer is worth to your business! This is an area of business that many entrepreneurs overlook but it is important when we think about marketing, budgeting or just about anything related to how your business works. Here it is: What is each customer worth to you over his lifetime? You may
Why print is still viable in our digital world! I have heard it said over and over again that ‘print is dead’! I couldn’t disagree more and here are the reasons why. When it comes to direct mail – you know – junk mail as it is often referred to. If you compare response rates
A Story of Customer Satisfaction What I learned about business from the loss of a family pet! Earlier this week my daughter was hysterical over the loss of her beloved pet hamster, Rosie. We had her for a long time, about a year, since our other family pet is a cat I would consider that