Orange, Red Green and Blue! What am I to do? — Nonverbal Communication Explained Of the many forms of non verbal communication — color is one of the most powerful! Color stimulates your senses. It symbolizes abstract ideas, concepts and thoughts. It can calm you, energize you and every emotion in between. Color can sell
What's the Big Idea? Business Ideas, I mean Business Ideas! Often times when we consult with clients we encounter individuals and businesses that have a business idea — a passion if you will to create or produce a product or a service. Passion is a wonderful thing because it is often the catalyst to greatness.
Keep it Brief! The Creative Brief Process for your Marketing Initiatives. In a nutshell a creative brief is an outline that will guide you through the process of creating a great ad, postcard, email or marketing campaign. It is a checklist and will force you to ask yourself some important questions. Many times we get
Educate, Educate, Educate! Why Education-Based Marketing Can Grow Your Business! First of all — what the heck is Education-Based Marketing? Education-Based Marketing helps you reach a wider audience by offering valuable information and not just a sales pitch like most of your competition. It allows you to give potential customers something of value rather than
Can it be too creative? You betcha! The Creative Process. The “Starbucks Syndrome”. Walk into any Starbucks and look for a medium drink on the menu and see if you can find it. You can’t because it doesn’t exist. You can get a tall, venti or grande but you cannot find a small, medium or
Branding: A Common Sense Approach I often hear from clients that they want their logo to be like the Nike logo. In reality I think they want their logo to be recognized and identified with their product or service instantly like the Nike swoosh! It would be nice — but for most of us it
